PRIVACY POLICY

Last updated: November 9, 2026

1. Introduction

Comfort & Reliable ("we", "us", or "our") operates the website www.comfortreliables.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, browse our products, or make a purchase. Please read this policy carefully. By using the Site, you agree to the practices described here.

2. Information We Collect

Information you provide

When you create an account, place an order, or contact us, we collect the information you give us, including:

Name, billing and shipping address, email address, and phone number;
Order details and the products you purchase;
Payment information (entered directly through our secure payment processors; we do not store full card numbers);
Any messages or information you send to our customer service team.

Information collected automatically

When you browse the Site, we and our service providers automatically collect certain technical information, including your Internet Protocol (IP) address, browser type and version, device identifiers, operating system, referring pages, pages viewed, and the time and date of your visit.

3. How We Use Your Information

We use the information we collect to:

Process, fulfill, and ship your orders, and handle returns, refunds, and customer support;
Create and manage your account and verify transactions;
Communicate with you about orders, products, offers, and updates (where you have agreed to receive them);
Operate, maintain, and improve the Site and our business;
Analyze trends, prevent fraud, and keep the Site secure;
Comply with applicable legal obligations.

4. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) applies, we rely on the following legal bases: performance of a contract (to process your order), your consent, compliance with our legal obligations, and our legitimate interests (such as running and protecting our business), which do not override your rights.

5. Cookies and Similar Technologies

We use cookies, pixels, local storage, and similar technologies to keep the Site working, remember your preferences and cart, understand traffic, and deliver relevant advertising. You can control cookies through your browser settings; however, disabling some cookies may affect Site functionality and your ability to complete a purchase.

6. Advertising, Analytics and Third-Party Services

We work with trusted third parties that help us operate the Site, process payments, deliver orders, analyze performance, and run advertising. These providers may receive information needed to perform their services and are bound by their own privacy obligations.

Pinterest. We use the Pinterest Tag and the Pinterest Conversions API to measure the performance of our Pinterest ads, build audiences, and report conversion events such as page visits, add-to-cart, checkout, and purchases. This may involve sharing limited event data and hashed information (such as a hashed email address) with Pinterest so that conversions can be matched and ads can be shown to relevant audiences. You can manage personalized advertising through your Pinterest account settings and through the opt-out choices below.

We may also use other analytics and advertising providers (for example, search and social platforms) under similar terms. When you leave our Site or are redirected to a third-party site, you are governed by that provider's own privacy policy.

7. How We Share Your Information

We do not sell your personal information. We share information only with:

Payment processors, shipping and logistics partners, and other service providers acting on our behalf;
Advertising and analytics partners described above;
Authorities where we are required by law, or to protect our rights, safety, or property;
A successor entity in the event of a merger, acquisition, or business transfer.

8. Data Retention

We keep your information only for as long as necessary to fulfill the purposes described in this policy, including to process orders, maintain accounts and records as required for tax and accounting, resolve disputes, and comply with legal obligations. When information is no longer needed, it is securely deleted or anonymized.

9. Data Security

We use reasonable administrative, technical, and physical safeguards, including encryption in transit (SSL/TLS), to protect your information. No method of transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

Access, correct, or update the information we hold about you;
Request deletion or restriction of your personal information;
Object to or opt out of certain processing, including direct marketing and personalized advertising;
Request a portable copy of your data;
Withdraw consent at any time (without affecting the lawfulness of earlier processing).

To exercise any of these rights, email us at service@comfortreliables.com. We respond to verified requests within the timeframe required by law.

11. California Notice (CCPA/CPRA)

California residents may have additional rights to know, access, correct, delete, and limit the use of their personal information, and to not be discriminated against for exercising these rights. We do not "sell" or "share" personal information for cross-context behavioral advertising in exchange for monetary value. You may submit a request by contacting us using the details below.

12. Children's Privacy

The Site is not intended for children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us information, please contact us and we will remove it.

13. International Data Transfers

Our business operates internationally, and your information may be processed in countries other than your own, including by our service providers. Where required, we use appropriate safeguards to protect transferred information.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted, and the "Last updated" date will be revised. We encourage you to review this page periodically.

15. Contact Us

For any privacy questions, requests, or complaints, please contact us:

Shaanxi Renchen Clothing Co., Ltd. (operating the brand Comfort & Reliable)
Address: 1404, Tower A, Northwest Guojin Center, Fengcheng 8th Road, Xi'an Economic and Technological Development Zone, Shaanxi Province, China
Email: service@comfortreliables.com
Website: www.comfortreliables.com